CPM stands for ‘Cost per Mille (or 1000 impressions). For every 1,000 ad impressions, we charge X amount of dollars. We even break this down to fractions of a cent on each individual impression.
If your campaign is of type CPM - you'll be charged for each and every impression, based on the origin of the visitor (Geo-based CPM).
Geo-based pricing allows single campaigns to target globally by applying country-level price modifiers.
We apply a multiplier to each country based on market research and feedback from our advertisers.
You can see the full rates on our Pricing page