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Why was my website rejected?
Why was my website rejected?

Learn why your website got rejected from PurpleAds

Yosi Dahan avatar
Written by Yosi Dahan
Updated over a week ago

***Please note: These policies are subject to change at any time without notice.***

When you apply for PurpleAds, we review your content to make sure that it doesn't violate our policies. If you don't have any content, we won't be able to review your website.

Make sure your site adds value. Publishers are not allowed to create multiple pages, sub-domains, or domains with substantially duplicate content.

Publishers must provide unique and relevant content that gives users a reason to visit their site first.

Ad Behavior & Placement

Sites showing PurpleAds ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.

Additionally, Sites and publishers shall avoid modifying the code provided by PurpleAds, hiding ad units at anytime, implementing PurpleAds ad code in a way that covers content or where content covers ads, manipulating the delivery or presentation of the ad to attract unwarranted attention, and triggering an ad click during user drag actions or navigation.

Possible Rejection Reasons

Your site may not be approved because:

  • The content on your website is poor quality.

  • Your website is too new.

  • Your website has too many ads or popups.

  • Your website is down or not accessible. 

  • Your website doesn’t have enough content.

  • You’re not using your own domain (e.g

  • Your site design is terrible.

  • You don’t have enough traffic.

  • URL Shortener services are not allowed.

  • Online stores (Shopify, woocommerce, etc) are not allowed.

  • Your site has malware or signs of being hacked.

In addition, your site may not be approved if it includes or links to:

  • Pornography, adult or mature content

  • Violent content

  • Online movies

  • Hate speech (including content that incites hatred or promotes violence against individuals or groups based on race or ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation/gender identity), harassment, bullying, or similar content that advocates harm against an individual or group.

  • Excessive profanity

  • Hacking/cracking content

  • Illicit drugs and drug paraphernalia content

  • Content that promotes, sells, or advertises products obtained from endangered or threatened species.

  • Sales of beer or hard alcohol

  • Sales of tobacco or tobacco-related products

  • Sales of prescription drugs

  • Sales of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns)

  • Sales or distribution of coursework or student essays

  • Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails

  • Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others

We reserve the right to reject, approve or remove any website for any reason, and at any time, in our sole discretion, including websites that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.

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