Pornography, adult or mature content;

Malware, phishing or other harmful codes / software;

Illegal, prescription, or recreational drugs;

Discriminatory Practices;

Alcohol or tobacco;

Unsafe Supplements;

Sensational Content;

Misleading Claims;

Weapons, Ammunition, or Explosives;

Collecting push notification subscribers;

Offensive, abusive or hate-mongering content;

Auto-downloading of software;

Fake virus, "scan alerts" or "technical support";

Marketing materials that are protected by copyright and trademark laws;

Fraud, unofficial, untrue, false, misleading, invented, re-produced information (i.e. facts, news, offers, solutions, guidelines)

Ad text must not be in ALL CAPITAL letters or contain excessive punctuation.

Ad image must not be misleading.

Ad image must not show before/after photos.

Ad text must use proper grammar and punctuation.

Ad text must make sense and must only contain correctly spelled words.

Ad text must be properly written in the appropriate language for the territory that is targeted in the campaign.

Ad text must not contain a price, without any additional description.

Your landing page must not be of poor quality (contain typos, misleading images, empty pages, etc.).

Ads must not direct people to non-functional landing pages. This includes landing page content that interferes with a person’s ability to navigate away from the page.

Ads must not lead to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalised headlines or prompts for users to inauthentically interact with the ad, and leading people to landing pages that contain minimal original content and a majority of unrelated or low quality ad content.

It is forbidden to use brand logos on the icons apart from the products that can be produced by these brands 

It is not accepted to use icons of mobile / desktop applications 

It is prohibited to create the campaigns where there is a statement that promoted offers are provided on behalf of the brand.

The use of logos of famous brands on the landing pages is not allowed

Landing pages with brand names spelled wrong or with hidden letters are prohibited

It is allowed to use the marketplace logo if the copyright holder guarantees this right

The use of Google logo is prohibited.

Images with full and partial nudity (e.g. bare chest), sex toys, images of sexual intercourse, genitals, masturbation, etc. are unacceptable.

Ads for adult friend finders or dating sites with a sexual emphasis aren't compliant.

It is strictly prohibited to promote any materials that contain child erotic or pornography or sexual exploitation of underaged persons.

It is strictly prohibited to promote any materials that contain pornography with human and non-human animals.

It is strictly prohibited to promote any materials related to terrorism and weapons, violent and brutal videos and images. 

Ads must not promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.

It is acceptable to use any information in creatives, texts and landing pages about possible viruses, potential threats, file damage etc., which can frighten users.

Offers with the texts like “A virus can/may damage”, “You may have viruses/problems/..”, are allowed.

It is forbidden to use logos of brands on scary LPs/icons/push texts, such as Google, Google Chrome, Yandex, Apple, Safari, Adobe, Flash, Windows, Microsoft.

Ad must target approved countries

Ad landing page should display information about responsible gambling

Ad should not present gambling as an income opportunity or employment alternative.

Ad should not encourage irresponsible gambling behavior. 

Ad should not contain the word 'free' in any way.

It is your responsibility to check local regulations for the areas you want to target.

Phishing messages with the statements about winning / receiving large and substantial gifts are prohibited.

Phishing messages about crediting or transferring funds are also prohibited.

Campaigns, where in order to pick up your winning a user needs to add a sum of money, are not allowed.
​
​Unacceptable: "You won iPhone / car", "1,000$ was credited to your account". The statements about the potential winning or small prizes like coupons are allowed.
​Acceptable: "You may win iPhone / money".

Ads may not promote cryptocurrency trading or related products and services.

Ads promoting other products, such as blockchain technology, cryptocurrency industry news, education, events, ancillary services, payment methods, digital payment tools, and merchandise are allowed.

Ads with harmless statements are allowed (e. g. ‘Useful tips for men on how to return the male power’).

Ads with the words "prostate", "viagra", "potency" etc. are prohibited. Landing pages containing mentioned words are accepted.
​
​Please also note that there should be an indication that the promoted product is a dietary supplement. If it is medicinal drugs, the landing page will be rejected.

It is forbidden to imitate system messages of operating systems on LPs and creatives.

It is forbidden to imitate icons and interfaces of well-known browser messages.

Landing pages that exploit the vulnerabilities in a browser (for example, to install a file) are prohibited.

Ads must not contain malicious software or “malware” that may infect computers and mobile devices.

Automatic downloading is prohibited (without a click)

Landing pages collecting subscriptions by a notification request cheat on a landing page (misleading users into subscribing to offers by reloading or blocking the offer page) are rejected.

The use of celebrities or politicians' names for “fake news” promotion or negative representation of the individuals featured is not allowed. It is forbidden to promote the product / diet on behalf of a celebrity.

Offer with automatic dialling of phone numbers and phone calling are prohibited